The honest story behind the AI Implementation Club, and why I would rather you build one real thing than read ten more AI newsletters.
Here is the slightly embarrassing truth that started all of this.
For a while there, my entire relationship with AI was bookmarking. I would find some incredible tool, think "oh, this is going to change everything," save it, and then never touch it again. My tabs were a graveyard of good intentions. Sound familiar?
At some point I got honest with myself. I did not have an information problem. I had a DOING problem. And once I saw it in myself, I started seeing it everywhere: smart, capable people drowning in AI newsletters and YouTube explainers, knowing more about AI every single week and building less.
So in March 2026 I started the AI Implementation Club. The whole idea fits on a bumper sticker: talk less, build more.
No slides. No panels. No theory.
Most "AI events" are someone on a stage telling you what is possible while you sit in the dark taking notes you will never read again. We do the exact opposite. No slides. No panels. No theory. Just DOING.
Every Sunday a room full of founders, operators, and curious humans shows up in downtown Austin, picks ONE AI thing they actually want to build, and builds it. That is the entire format. You leave with something real instead of seventeen new tabs.
How a Sunday actually works
It is simpler than you would think:
1:00 PM: Show up, grab coffee, pick the one thing you are going to build today. Just one.
1:15 to 3:15 PM: Heads-down build sprint. Library quiet. Two hours of you and the thing you are making. (Yes, there is a buzzer if you start chatting. I am only half kidding.)
3:15 PM: Show and tell on the big screen. Demo what you made if you want to. No pressure, but the demos are my favorite part of the day.
That is it. Two and a half hours that move you further than two months of "researching."
You do not need to be technical
I need to say this part clearly, because it is the thing that stops people before they ever walk in: there are no prerequisites. None.
I am not a developer. I started this club to fix my OWN bad habit, not because I am some engineer. On any given Sunday we have complete beginners sitting next to ex-Google engineers, and everybody builds. If you can show up and you are willing to actually try, you belong in the room.
When you want to go deeper: the Masterclass
The Sunday build sessions are free, and they always will be. When you want something more hands-on, we run ticketed Masterclasses led by a guest instructor, where the whole room builds the same project step by step, in real time. Seats are capped so you get real attention, and lunch is on us.
Why this actually matters to me
I have spent more than twenty years building and selling companies, and the through line never changes: the people who win are the ones who DO. AI did not rewrite that rule. It just raised the stakes.
The real gap is not going to be between people who know about AI and people who do not. It is going to be between the people who use it and the people who keep meaning to. The club is my answer to that. It is small, it is in person, and it is real. As everything else races online, getting a room of people in one place to actually make things feels almost rebellious. I love it.
Come build something
If your AI bookmarks are collecting dust, consider this your sign. Stop learning. Start building.
We meet every Sunday in Austin, and we just launched a weekly virtual session so you can build along from anywhere. Come find us at AIIC.club and grab a spot.
